Applied Business Administration

School:

School of Business & Applied Management

Duration:

4 Years

Language:

English

Intake Period:

Jan/Feb, May/June

About This Programme

This programme provides holistic knowledge across essential business areas, including marketing, strategic planning, and supply chain logistics. Through theoretical coursework and practical applications like internships and capstone projects, students learn core business functions and analytical thinking. The curriculum is designed to produce leaders who can navigate complex modern landscapes using effective negotiation, team management, and conflict resolution skills. Students gain quantitative expertise in financial analysis and market research, preparing them to guide organizations toward growth and efficiency. Graduates are versatile professionals ready to enter managerial roles across various industrial sectors.

Included Courses

  • Principles of Marketing

  • Accounting Fundamentals

  • Business Ethics

  • Strategic Planning

  • Human Resources Management

  • Operations Management

  • Financial Analysis

  • Supply Chain Logistics

  • Digital Marketing Strategies

  • Sales Management

  • Data Analytics for Business

  • Project Management

  • Strategic Leadership

  • Business Development

  • Capstone Project

  • Global Management

Career Opportunities

    • Marketing Manager: Developing strategies to promote products and analyzing market growth trends.

    • Financial Analyst: Evaluating investment opportunities and providing data-driven recommendations to management.

    • Health Services Manager: Overseeing business operations and staff compliance in healthcare facilities.