This programme is designed to help students launch their own ventures or drive radical innovation within existing organizations. Students develop a founding spirit to tackle corporate challenges, mastering strategic topics such as digital transformation and market-driven product development. The curriculum balances profit with purpose, teaching students to build mission-driven enterprises that focus on sustainability and value-driven economies. Through mentorship and real-world planning, students buildvisibility and loyalty for new brands while streamlining operational systems for growth. Graduates emerge with the creativity and strategic skills needed to thrive as founders, consultants, or innovation managers in a rapidly evolving global marketplace.